Moodboards
Build the visual direction before anyone asks what the shoot looks like. Upload references, arrange freely, share with clients for sign-off.
MoodboardsLocationsStoryboardsCalendarBudgetShotlistsStylingTasksCallsheetsProductsDocuments
Your productions.
Everything inside.
VH
Victoria HallArt Director
Welcome back, Victoria
Let’s get to work on your upcoming productions.
Forma No. 1
Tuva Jewelry
August 3, 2026Campaign
The tools you're using weren't built for this.
Moodboards in one tab. Shotlist in another. The brief in someone's inbox. The callsheet in version 4. prepros ends that.
Your full production operating system.
Storyboards
Frame the day before it happens. Map the shots, the sequence, the feeling, so everyone arrives with the same picture in their head.
Styling
Every look, documented. Organize garments by shot, track what's confirmed, and make sure nothing gets pulled that shouldn't be.
Shotlists
Every shot the day needs, in the order you'll shoot it. Assign looks, locations, and talent so nothing gets missed when the clock is running.
The shoot doesn't live in one inbox.
Your photographer needs the callsheet. Your client needs to approve the moodboard. Your stylist needs to know which looks made the final cut.
prepros has a built-in sharing layer. Send anything with a link. Crew confirm attendance. Clients sign off. Everyone arrives knowing exactly what the day holds.
No attachments. No follow-up texts. No wondering if they got it.
For the creative team. For the brand. For the one doing it alone.For the creative team.For the brand.For the one doing it alone.For the creative team.For the brand.For the one doing it alone.For the creative team.For the brand.For the one doing it alone.
Multiple shoots, multiple people, never enough time. prepros keeps everyone working from the same plan, from the first brief to wrap.
How it started
I spent more than a decade as a Senior Graphic Designer and Art Director at lululemon, Aritzia, and Fable. Hundreds of sets. Countless shoots. What I could never wrap my head around was the lack of structure. No single tool, no standard process. Every team built their own version from scratch. So much energy went into the setup that there was less left for the actual work.
It was while working at a start-up, owning every part of pre-production myself, that the other side of the problem became clear. If this was hard for someone with my experience, what was it like for someone doing it alone for the first time?
prepros exists because production deserves better than a patchwork of docs and threads. Whether you're running your fiftieth shoot or your first, the planning should feel as considered as the work itself.